Álvaro Ferrández
Creative & Performance Director
Álvaro leads BannerSphere's creative side: HTML5 banner systems, dynamic creative optimization and landing-page testing. Over ten years he has shipped thousands of responsive and dynamic display units for Spanish and EU brands, and argues that creative, not bidding, decides most display outcomes.
Case studies by Álvaro
- A dynamic banner set that lifted travel retargeting CTR 2.6x
- Scaling display 4x across six markets without breaking ROAS
- From 10-day banner builds to same-week testing
See the rest of the team and how we work on the about page.
See where your display budget is leaking.
Send us a campaign or a set of live banners. We will tell you, for free, what is costing you clicks and conversions, and what we would change first.